YouTube is changing how it counts Shorts views, triggering massive spikes in numbers that communicators need to understand—and leverage—strategically.

TV news producers are more open than ever to PR pitches, but with a rising demand for in-house spokespeople and virtual interviews, communicators must adapt fast to stay in the media game.

The February 2025 Top 10 PR Agency List reveals industry leaders shaping the future of strategic communication, with New York dominating the rankings and AI-driven innovation redefining public relations.

CommPRO is bringing the first-ever Communications Town Hall to Cannes Lions 2025, uniting PR, communications, and marketing leaders for an open, solution-driven discussion on the industry’s future.

As AI transforms corporate communications, women leaders are taking bold steps to ensure they remain at the forefront—championing education, ethical AI, and human-centered leadership.

Racepoint Global strengthens its leadership team with the appointment of Erin Hauswirth as SVP, Head of Creative, and Jimmy Doucette as SVP, Head of Strategy and Health.

Matthew Marcial, a seasoned association leader with a background in hospitality and strategic growth, steps into the role of PRSA CEO, bringing a visionary approach to innovation, engagement, and member success.

The January 2025 PR rankings reveal a major industry shakeup as new agencies challenge the dominance of New York and LA firms, reshaping the future of communications.

A former agency pro becomes a first-time client and uncovers surprising lessons about marketing partnerships, collaboration, and client expectations.

CommPRO and CommunicationsMatch™ have launched a powerful new PR Jobs Board connecting top communications talent with leading employers.

Foreign companies can’t afford to retreat from U.S. public affairs—winning over the swayable middle with a campaign-style PR strategy is the key to survival.

The December 2024 PR rankings reveal a major industry shakeup with three new agencies breaking into the top 10, dethroning industry giants and reshaping the power players in public relations.

HUNTER and KWT Global are merging under the HUNTER brand to create a powerhouse agency, expanding corporate, B2B, and consumer marketing capabilities with an all-female executive leadership team.

Uncover the timeless communication strategies and leadership lessons from Dr. Martin Luther King Jr. that can inspire today's leaders to drive meaningful change.

Unlock a unique opportunity to transform the reputation of public clean water utilities by responding to NACWA’s groundbreaking RFP.

Discover the game-changing insights from the most engaged articles shaping the future of communications.

Marian Salzman’s 2025 trends reveal how communications professionals must adapt to the shifting global landscape, with local identities, personal climate responsibility, and the need for stability taking center stage.

As we commence 2025, this article explores how communications professionals can harness the power of unity, freedom, and shared values to become heroes in a divided world.

As we close the books on 2024, we thought it might be helpful to dog-ear a few pages—namely, those featuring three big conversations that mattered this year and will continue to grow in importance in 2025.

The media landscape in 2025 will demand PR and marketing leaders to navigate fragmented audiences, evolving platforms, and AI-driven challenges with innovative, trust-building strategies.