Executive Briefing 1.13.16 - Obama Scores in SOTU Finale; Three Big Media Marketplace Changes; Why We Didn’t Quit CVS

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Written By Paul Kontonis

CommPRO-Executive-BriefingIn today’s Executive Briefing Jim Porçarelli, Chief Strategy Officer,  Active International clues us in on Three Big Media Marketplace Changes You Should Keep An Eye On In 2016.  Also included is a look at The Broken Promise of Integrated Marketing Communications from Mark Weiner, CEO, PRIME Research Americas.As we begin 2016 and start our sixth year of publishing CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued support. We hope our new readers enjoy CommPRO and welcome your feedback and suggestions so we continue to provide a unique and relevant service. You can reach me at: fay@commpro.biz.

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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