How Helping Employees Commute to Work Enhances Your Employer Brand
Rising gas prices and inflation costs can make returning to the office much more expensive for employees who drive to work. You can help.
Emma Atkinson, Ragan Communications
For employees who are returning to the office, the rising cost of a commute to a physical workplace has become a growing concern.
Gasoline prices in the U.S. hit a record high last week, with the national average price for a gallon of regular gas climbing to $4.37. Inflation has skyrocketed to a near-40-year high.
These costs are adding up for commuters:
Data from Clever Real Estate shows workers are spending 20% more time and 31% more money on their commutes now than they were before the pandemic. Additional Clever Real Estate research finds that the cost is even greater for Black Americans, who face a 58% higher cost of commuting when adjusting for income.
To combat many employees’ reluctance to return to in-person work, some organizations are offering new programs and resources to help workers commute more economically. In doing so, they’re also crafting messages that double as powerful employer branding initiatives.
Here are some approaches for communicating about your employee commute programs.
