OkCupid’s Global Head of Comms on Using Data to Inform Your Comms Strategy
OkCupid’s global head of comms on using data to inform your comms strategy - Ragan Communications
We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling.
When you’re working in communications, the main goal is always to get to the heart of the story. To that end, having supporting numbers that help you illustrate the point you’re trying to make will always result in a fuller, more vivid picture.
Michael Kaye, Global Head of Communications at OkCupid, knows that even communicators who mainly work in words can use data strategically to create a fuller story and find new stories within the sea of numbers and responses. Ahead ofRagan’s Future of Communications Conferencethis November, Kaye shared some of his thoughts on data in storytelling.“For me, communications is just as much about strategy as it is about execution,” Kaye said. “I like taking a hands-on approach. That includes how I think about data when it comes to telling the OkCupid story.”
Building a relationship with your data team Kaye relayed an anecdote about when he joined OkCupid in 2019. One of the first things he did upon joining the comms team of the global dating platform was sit down with the data and analytics team and learn how they work.
“After getting into the numbers with our data team, I spent months learning about the data and how it could be analyzed and used,” said Kaye. “Now, I’m the one using that same data every day to support our marketing and communications efforts. In today’s world, there’s no workaround or excuse to not use the data we’re provided. We need to find time for the data.”
