PR Masters Series Episode #94 - Dave Armon

In this episode of the PR Masters Podcast, host Art Stevens welcomes Dave Armon, executive vice chair at 3BL, a content distribution software platform and community that amplifies sustainability and social impact performance for hundreds of companies and NGOs. With a distinguished career that began in journalism at United Press International, Dave transitioned to public relations, spending two decades at PR Newswire, where he served as president and COO. His extensive experience in PR technology includes leadership roles at dna13, Techrigy, and Critical Mention before joining 3BL in 2014. Drawing from this deep well of expertise, Dave provides unique insights into the intersection of PR, technology, and sustainability.

Throughout the conversation, Dave and Art explore the evolution of public relations, emphasizing the critical role of sustainability in today’s corporate communication strategies. They discuss how technology, particularly AI, is transforming PR practices and opening new opportunities for professionals in the field. Dave underscores the importance of transparency, culture, and audience engagement in building trust and fostering meaningful connections. With 3BL leading the charge in sustainability and social impact communication, Dave highlights how companies can effectively share their purpose and progress to inspire action and drive business success. This episode offers a wealth of takeaways for PR professionals looking to navigate and thrive in a rapidly changing industry.