PR Masters Series Episode #98 - Troy Blackwell
In the latest episode of the PR Masters Series Podcast, host Art Stevens welcomed a distinguished guest—and mentee—Troy Blackwell, an award-winning communicator and federally appointed official with an impressive record of public service. The conversation was a rich exploration of Troy’s career trajectory, his philosophy on public communication, and the leadership lessons he’s learned along the way.
From the start, Troy reflected on his early interest in communications, sparked by a desire to amplify unheard voices and stories. A pivotal moment early in his career—handling a sensitive crisis communication issue—cemented his belief in the power of authenticity and listening in leadership. Mentorship, particularly his relationship with Art Stevens, played a crucial role in helping Troy navigate both public and private sector opportunities.
Troy shared valuable insights from his time in the Biden-Harris and Obama-Biden administrations. He spoke about the nuances of each era—from shifts in digital strategy to a deepening focus on equity and outreach. As Deputy Chief Communications Officer at the U.S. Department of Commerce, Troy led external affairs for the USPTO, where he managed communications for an agency with over 13,000 employees and a $4.5 billion budget. He also played a key role in allocating $664 million to New York to expand high-speed internet access—an initiative close to his heart.
His tenure as global spokesperson for the U.S. Peace Corps, where he was the first openly LGBTQ person in that role, taught him the importance of cultural competence and clarity when communicating across 64 countries. Troy emphasized the responsibility communicators have in building trust, especially amid public skepticism toward government messaging. He offered that listening, transparency, and storytelling rooted in real impact are essential to public trust.
Troy also highlighted his communications work for underserved educational communities through the Biden White House working group on HBCUs, TCUs, and HSIs. His strategy? Meet audiences where they are—digitally, emotionally, and culturally.
Outside of government, Troy’s leadership shines in the nonprofit world. As Vice Chair of the Diversity Action Alliance and a board member of Big Apple Performing Arts, he champions equity, inclusion, and the intersection of communication with arts and culture. He believes the arts play a crucial role in strengthening community ties and fostering empathy.
Looking ahead, Troy is completing his master’s at Columbia University and remains deeply committed to mentoring the next generation of diverse communicators. His advice for young professionals: “Know your why. Your story and your voice matter—use them to serve and uplift others.”
The episode concluded with Troy sharing his communications mantra: “Lead with empathy. Communicate with purpose. Deliver with impact.”
An inspiring episode for anyone seeking to blend purpose with profession, Troy Blackwell’s story is a powerful reminder of what strategic communications can achieve when guided by values, vision, and heart.
