PRSA Announces New Bronze Anvil Categories

PRSA Anvil Awards
Written By Paul Kontonis

The Public Relations Society of America (PRSA) announced changes to its signature Silver and Bronze Anvil Awards to reflect rapid evolution in the public relations and communications industries. Both Awards programs – named to symbolize the forging of public opinion – will feature new categories and more opportunities for public relations and communications practitioners to be recognized for the highest levels of professional performance.

For over 45 years, the Bronze Anvil Awards have recognized the best of the best in public relations tactics -- the use of social media, video, blogs, podcasts, annual reports, digital newsletters, websites – that contribute to the success of overall programs or campaigns.2018 BRONZE ANVIL CATEGORIESPaid

  • Best Sponsorship Activities
  • Most Effective Influencer Promotion
  • Best SEO

Earned

  • Media Relations
  • Feature Stories
  • Blogger Campaigns
  • Executive Communications

Shared

  • Best Use of Social Stories
  • Twitter Engagement
  • Facebook Engagement
  • YouTube Engagement
  • Instagram Communications
  • LinkedIn
  • Pinterest

Owned

  • New Digital Platform
  • Mobile App
  • Best Use of Data/Analytics
  • Websites
  • Word of Mouth (Viral, Buzz, Talk Triggers)
  • Creative Tactics
  • Annual Reports
  • Blogs
  • Digital Newsletters
  • Digital Publicatins (Single Issue Newsletters/Booklets/Calendars)
  • Online Videos
  • Online Newsroom
  • Research/Evaluation
  • Best Use of Branded Content
  • Webcasts
  • Innovation in Customer Service
  • Podcasts
  • Magazines

Visit https://anvils.prsa.org for full category descriptions and a complete list of subcategories.

Early Deadline: Friday, March 9, 2018

The regular entry fees of $225 for PRSA members and $325 for nonmembers will be charged for each entry submitted on or before the early deadline.

Final/Late Deadline: Friday, March 23, 2018

Entries received after the early deadline will incur a $100 late fee per entry and must be submitted no later than March 23, 2018.

All entry fees are non-refundable.

For more information, click here: https://bit.ly/2018anvils.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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