Ruder Finn Expands Digital Offerings with Acquisition of Flightpath
In a strategic move to bolster its digital marketing capabilities, Ruder Finn, a global leader in communications and marketing consultancy, has announced the acquisition of Flightpath, a distinguished digital marketing agency based in New York. This acquisition marks a significant expansion of Ruder Finn’s Digital Integration Group and leverages the AI-powered capabilities of RF Studio53, enhancing the consultancy’s ability to deliver cutting-edge digital marketing solutions to its clients.
Flightpath, known for its award-winning digital marketing strategies, brings a team of 25 creative and digital marketing experts to Ruder Finn. Importantly, the acquisition will not result in any layoffs or redundancies, emphasizing the growth and integration intent behind this move. Jon Fox, Founder and CEO of Flightpath, will join Ruder Finn, reporting directly to Kathy Bloomgarden, Global CEO of Ruder Finn.
Kathy Bloomgarden commented on the acquisition, stating, “As communications channels continue to diversify and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences. Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients.” This acquisition underscores Ruder Finn’s commitment to innovating within the digital marketing space, ensuring that its clients stay ahead in a rapidly evolving consumer landscape.
Flightpath’s portfolio includes notable clients such as Goya Foods and AkzoNobel, showcasing its prowess in targeting both consumer and B2B audiences. The agency has made a name for itself by building awareness, generating leads, acquiring new customers, and building purchase continuity across a variety of industries, including Healthcare, Petcare, Consumer, CPG, Business and Financial Services, and Non-Profit. Flightpath’s expertise spans a comprehensive range of strategic digital marketing services, from Website Design & Development to Online Advertising, Social Media, Content Marketing, and more.
Expressing enthusiasm about the acquisition, Jon Fox said, “Flightpath has always been an independent agency, so joining Ruder Finn aligns with our values and is a great fit. As we think about our next chapter, we are excited to be able to further expand our global work with Ruder Finn, as well as the ways in which we will be able to utilize the resources of a larger agency as we continue to work on innovative new programs with new and noteworthy clients.”
The integration of Flightpath into Ruder Finn’s ecosystem represents a powerful alliance in the digital marketing industry, promising to deliver enhanced digital strategies and innovative solutions to clients worldwide. This acquisition not only expands Ruder Finn’s digital and creative capabilities but also strengthens its position as a leading consultancy capable of meeting the dynamic needs of its global clientele.
