Stacie Barrett of Dominos Shares How Internal Social Channels Provide Avenues for Workplace Wellness

When considering platforms to socialize wellness at work, your internal social media channels and intranet may be underutilized topics at your organization and might only sometimes be top of mind. But thanks to expert minds like Stacie Barrett, director of internal communications at Domino’s, communicators are starting to rethink how we share wellness content and conversations with employees. Ahead of her panel on the subject at Ragan’s Social Media Conference in March, we spoke to Barrett about how internal social strategies can serve as a conduit to creating a happier, healthier place to work.

Diving deeper than the surface

It’s an almost ubiquitous societal trope to knock social media as something that fosters vanity and surface-level influencing. And in many instances, there’s some truth to that. But Barrett challenges that notion when it comes to using internal social channels to promote workplace wellness, claiming that it can help reach employees on a deeper level.

“There’s much more to your team members than what they do in the capacity of their jobs,” Barrett said. “If you can strategically plan your storytelling efforts on social around the whole selves of your team members, you’ll create a space that encourages employees to bring their whole selves to work.”

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