Strategic Crisis Communications Within the Beltway & Beyond: Digital Preparedness in an Uncertain World
Free Hybrid Event
EVENT OVERVIEW
Faced with a global pandemic, Roe v. Wade, an uncertain economy and the looming 2022 midterm elections all with a backdrop of the war in Ukraine – crisis plans must be dynamic and fluid as never before.
At 5.6 billion searches per day, Google is the gateway to every brand, business and organization. The journey an audience travels to reach your website almost always begins with search. Communication strategies must encompass all media – especially Google – today’s most powerful and trusted source of news and information. Constant analysis of your search results must be a part of your crisis plan.Our participants will share their best practices and offer specific recommendations for how a search-centric approach can help restore order from the chaos. Prepare for the next crisis by building a digital fortress.
Join us for the "live" session hosted at APCO Worldwide (Washington DC Headquarters)
CONFIRMED PARTICIPANTS
Eliot Hoff, Executive Director, Global Crisis Management, APCO Worldwide
Ianthe Metzger, MPS,Director of State Advocacy Communications, Planned Parenthood Federation of America
Megan Barnett Bloomgren, Senior Vice President of Communications at the American Petroleum Institute (API)
Lawrence J. Parnell, M.B.A., Associate Professor and director of the George Washington University Master’s in Strategic Public Relations program
Alma Molina, Director of National Outreach at U.S. Global Leadership Coalition
Patrick Ford, Professional in Residence, College of Journalism and Communications, University of Florida
Laura Kane, Director of Communications, National Association of Insurance Commissioners
Richard S. Levick, Esq., Chairman & CEO, LEVICK
Stami Williams, Director of State Public Affairs at PhRMA
Ann Walker Marchant, CEO, The Walker Marchant Group
Laurence Moskowitz, Chief Executive Officer, Lightbox Search
Jesse Jacobs, Chief Technology Officer, Lightbox Search
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