Truescope Adds Rick Lombardo to Lead Sales in North America

Media intelligence company, Truescope, has appointed renowned industry expert, Richard (Rick) Lombardo to the position of Senior Vice President of Media Intelligence in North America.

Richard Lombardo, Senior Vice President of Media Intelligence in North America, Truescope

The news follows the recent announcement of Truescope acquiring US company, Universal Information Services (UIS), and the appointment of former UIS CEO Todd Murphy to Truescope President, North America, to accelerate its expansion plans in the region.

Truescope is experiencing rapid growth in Singapore, New Zealand, and the United States - a response to the company’s advanced SaaS platform, product innovation and experienced client solutions team. 

Todd Murphy welcomed Rick to Truescope by saying, “The addition of Rick brings a true media intelligence sales expert, with an incredible track record of organic growth, to an exciting team fueling our growth in the North American media intelligence market. Rick’s expertise, our team’s decades long expertise and loyal client base, and Truescope’s client-centric technology and innovation will see us deliver a powerful and truly unparalleled service that will help better inform communicators,” said Todd.

Rick will move immediately to further build out the sales team and drive new business from his location in Washington D.C. and is equally pleased to be joining Truescope at a such a pivotal time for the company.

“When I learned that Truescope co-founder and CEO John Croll had merged the business with UIS in North America, I knew this was the start of something huge for all US PR and communication teams seeking a better way to confirm insights from media” said Rick.

“Aligning our go-to-market plan with the combined core values well established by both businesses, will allow our sales team to demonstrate the full value of the media intelligence tools, and content, Truescope provides – and joining forces with Todd again is an added bonus,” he said.

Todd and Rick previously worked together when the two developed a successful local media monitoring service in Chicago, Illinois. Since then, Lombardo has extended his industry expertise in sales and shaped PR solutions at Cision, Moreover Technologies, LexisNexis, Similarweb, and most recently as Senior Sales Executive at Notified.