Truescope Appoints Tressa Robbins as Vice President of Client Success
Truescope, a leading name in global media monitoring and PR measurement, has appointed Tressa Robbins as Vice President of Client Success, effective July 2024. Robbins brings over 20 years of experience in the media monitoring and PR industries to her new role, where she will serve Truescope’s North American and global clients.
“Tressa is a well-known industry expert who regularly donates her time and talent to drive our profession forward. She is a past president of the Public Relations Society of America’s St. Louis Chapter and volunteers as a professional advisor for college students,” said Todd Murphy, President of Truescope. “Her vast expertise and experience will greatly benefit our new and existing clients and team. We are thrilled she is joining us.”
In her new role, Robbins will oversee Truescope’s expanded press clipping services for both global and domestic clients. Her extensive background as Vice President of Customer Onboarding & Implementation at Burrelles, once the largest press clipping service in the United States, equips her with a wealth of experience and expertise.
Robbins expressed her enthusiasm for the role, stating, “I have gotten to know several Truescope leaders over the years. It’s been incredible to see the growth and exciting innovations happening within the company. I am excited to join my colleagues in this new role where I will be directly involved in current and future expansion efforts.”
Robbins’ deep-rooted passion for the media intelligence industry is evident in her commitment to client success. She remarked, "Nothing makes me happier than saving someone time and helping them creatively solve problems." Her combined experience in PR and media monitoring allows her to understand clients at an exceptionally high level and stay attuned to emerging trends, fostering ongoing innovation in media intelligence services.
Based in Missouri, Robbins is set to deliver tailored, state-of-the-art solutions to Truescope clients while driving further innovation within the growing company.
