A Gen Z Miss Lonelyhearts
Gen Z will be your business tomorrow – learn who they are now
15-year-old Emily Trunko lives in a small town, but the Internet has allowed her to reach out to people all over the world with her Tumblr, "The Last Message Received."Anonymous thousands have shared their heartbreaks in the form of a last message from a parent, friend, or lover. And they share these intimate messages with Trunko knowing that she'll broadcast them to the other Lonelyhearts who commiserate online.This online community of the desolate and deserted is an example of a trend we call Micro Tribes: when small groups who share affinities band together, in this case, as an Internet community.That a 15-year-old would be savvy enough to devise and curate this kind of content is not surprising if you read our report Gen Z 2025: The Last Generation. These digital natives tend to be entrepreneurial, pragmatic and community-oriented.They can also be empathetic. When asked why she thought Last Message Received became so popular, the 15-year-old sounded wise beyond her years, citing the upcoming holidays: “A lot of people are getting more sentimental and thinking more about family and interacting with loved ones."Gen Z updates daily – Download n2 on the app store now.
