Addressing the Myths of Automation in Business

 CommPRO Editorial Staff

Many companies are hesitant to introduce some form of automation to their business. Whether they are particularly tech savvy or they are just reluctant to let go of some of the control that comes with operations, they can feel like there is some sort of mistrust around automation. Let’s take a look at some of the myths that surround this area.

Automation is Expensive

Many companies are rightly worried about the costs that can come with automation. These processes are usually taken over by software. Software will nearly always have some sort of subscription cost attached to it that will add up for every new program that you include. Therefore, many might think that the overall cost of automation is going to prove to be very expensive and a drain on a company’s budget

However, many of the solutions available on the market can actually be quite inexpensive. You will often find that these software come available in bundles with other functions. If you are looking to build a suite of IT programs to help with various tasks, you should be able to find a single service that will offer you all the technical help you need.

Automation is Difficult to Maintain

There are many who worry that having automated processes as a major part of the business will find them difficult to maintain. Though they will prove to be incredibly easy to set up, they are going to require constant work to keep them at that same level you have become accustomed to.

This is not true. The right program will be very easy to maintain. Let’s take the example of IT service management software by SysAid here. The major updates and changes to the system will be handled by SysAid themselves, not you. You might not even notice the bugs and changes that they are fixing, and you certainly won’t see it reflected in your monthly rate. Most automated programs are like this; updated by the developers themselves and not by you.

Automation Should Only Be Used by Big Companies

Some businesses make the mistake of thinking that automated processes should only be used for larger companies that have more tasks to deal with and a larger presence in their industry. They might be considering automation, but not until several years of growth have passed. 

However, automating key processes in the early days of a business can actually be very beneficial for long-term success. Automation will always scale with its company’s operations. By implementing things early, you will be able to instead focus on the needs of the company moving forward. Employees will be able to focus on tasks of the highest priority without becoming trapped by trivial ones.

Every business can benefit from some form of automation, regardless of its size or industry. If you are hesitant to embrace some of the aspects of automated operations, a little research will reveal that there is no need for such thinking. Take a look at some of the ways you can automate your business today.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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