AMEC Measurement Month – North America 2017 Workshop

Live Event, September 12, 2017 (New York City)

Workshop Overview

Today’s dynamic media environment requires an innovative approach to measuring the value of public relations. Join some of the top media measurement influencers in the PR, Marketing and Communication industry for a day of case studies on learning; how to implement a meaningful measurement program, how to use analysis to help discover hidden opportunities and, most importantly, how to prove the value of your work and showcase your success.Sponsored by BurrellesLuce and AMEC

Sept. 12, 2017 9 a.m.–3 p.m. EDT

PRSA Professional Development Center, New York, N.Y.

Register Online for this free workshop.

Presenter

Johna Burke, CMO, BurrellesLuceJohna Burke, CMO, BurrellesLuce, oversees national marketing and sales for the U.S. leader in media monitoring and analysis. She has more than 22 years of professional experience in communications, and media and public relations. Burke speaks frequently on public relations, the media, measurement and strategy. Her dual background as both a practitioner and a provider gives her a refreshing perspective on relevant developments and trends, and a clear understanding of the tools and technology that PR professionals have at their disposal. Her experience as the PR and IR director of a Fortune 500 company adds another dimension to her value as a consultant to clients wanting to establish monitoring and analysis programs that are individualized, comprehensive and actionable.

Keynote Speaker

Deirdre Breakenridge, CEO, Pure Performance CommunicationsA 25+ year veteran in PR and marketing, Breakenridge is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR 2.0, New Media, New Tools, New Audiences.” She speaks nationally and internationally on the topics of PR, social media and marketing.

Presenters

Mark Weiner, CEO, PRIME ResearchWeiner has devoted his career to helping organizations and brands generate a positive return on their PR investment. He authored “Unleashing the Power of PR," and has contributed to three other texts and published more than 100 articles. He is an editorial advisory board member of PRSA’s The Public Relations Strategist and PR News.Allyson Hugley, president, Measurement and Analytics Practice, Weber Shandwick

Allyson Hugley is the president of Weber Shandwick’s Measurement and Analytics Practice. Her responsibilities include leading measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts.Chris Albert, senior vice president, KetchumNicole Moreo, director, research and insights, Peppercom

Moreo leads Peppercomm’s analytics division, and has been with the company since 2011. She has designed and directed measurement, analytics and research programs for clients ranging from consumer, to financial and B2B including Ernst & Young (EY), CapitalOne, Travelers, Saint Gobain, Avon39 and FINRA. Using the latest ideas in statistical, analytical and market research, Moreo is known for finding the answer of “what does success mean to you”. She is Vice-Chair of AMEC North America and was named as one of the top 25 innovators in America by the Holmes Reports in 2016.Mark Stouse, CEO, Proof Analytics

Accreditation

Participants earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.