AMEC Measurement Month – North America 2017 Workshop
Live Event, September 12, 2017 (New York City)
Workshop Overview
Today’s dynamic media environment requires an innovative approach to measuring the value of public relations. Join some of the top media measurement influencers in the PR, Marketing and Communication industry for a day of case studies on learning; how to implement a meaningful measurement program, how to use analysis to help discover hidden opportunities and, most importantly, how to prove the value of your work and showcase your success.Sponsored by BurrellesLuce and AMEC
Register Online for this free workshop.
Presenter
Johna Burke, CMO, BurrellesLuceJohna Burke, CMO, BurrellesLuce, oversees national marketing and sales for the U.S. leader in media monitoring and analysis. She has more than 22 years of professional experience in communications, and media and public relations. Burke speaks frequently on public relations, the media, measurement and strategy. Her dual background as both a practitioner and a provider gives her a refreshing perspective on relevant developments and trends, and a clear understanding of the tools and technology that PR professionals have at their disposal. Her experience as the PR and IR director of a Fortune 500 company adds another dimension to her value as a consultant to clients wanting to establish monitoring and analysis programs that are individualized, comprehensive and actionable.
Keynote Speaker
Presenters
Allyson Hugley is the president of Weber Shandwick’s Measurement and Analytics Practice. Her responsibilities include leading measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts.Chris Albert, senior vice president, KetchumNicole Moreo, director, research and insights, Peppercom
Accreditation