APS Group Launches Events Program for Marketing and Procurement Professionals

CommPRO.biz Editorial TeamMarketing communications provider APS Group is launching an events program for marketing and procurement professionals in Boston, to celebrate a successful year of growth.The year-long event program will comprise a series of free workshops and webinars designed to help procurement and marketing professionals work closer together to deliver the best possible results.The series kicks off with a 30-minute WebEx on September 27, that will address how marketers can harness the power of Direct Marketing to deliver tangible results. APS Group’s Group Creative Director, Julian Gratton, will be sharing design and copy techniques that can be used regionally and globally to increase campaign ROI.Two sessions will be available – tailored to the retail and hospitality, and financial services and healthcare sectors respectively.APS Group will also host a series of intimate workshops in 2019 that will bring people working in procurement and marketing together to discuss challenges facing both sides and how these two functions can better collaborate to drive greater opportunities.The events program is the result of a significant year of growth for APS Group, which is based in the iconic Post Office Square. The Boston team has taken on several new print and creative projects with prestigious clients including business divisions within Philips, Accenture and Vista Print.“I’ve been working with APS Group for the past two years and have been nothing but impressed,’’ said Jim Fitzgerald, Marketing Communications Manager at Philips Healthcare. ‘‘Their attention to detail is only surpassed by the team’s personal attention to the customer, even when asked the impossible. APS Group is more than just another printer, they are a trusted business partner that continually go out of their way to ensure we are completely satisfied with every project.”Last year, APS Group celebrated being chosen for a Queen’s Award for Enterprise in the UK. The award was received for International Trade in recognition of outstanding short-term growth, with the development of its US division a key component.The company invites Boston’s marketing and procurement community to join the team for a drinks reception at Central Wharf Co on October 10 from 5.30-8.30pm, to celebrate a great year. Guests will be welcomed with a live DJ and refreshments, and the opportunity to take a complimentary LinkedIn headshot with a professional photographer. Full details and registration can be found here.