Close Up with EIN Presswire: A New Type of Distribution Service
CommPRO Editorial Staff
EIN Presswire is an organization that had everything in place to succeed in 2020. They had a 100% remote workforce in place. Their DNA was already in the cloud. The press release distribution industry was already at an inflection point. Overly consolidated. Expensive. The pandemic has resulted in the recalibration of corporate strategies. With that, online is where you have to be. And their market-disrupting price point is really attractive right now.
The Washington, DC-based service uses its own proprietary distribution channels that combine client press releases with news stories from thousands of newsrooms, globally, into geographic, industry, and subject-grouped newswires. These highly-targeted newswires are a valuable source for anyone interested in breaking news or background material, including reporters, industry leaders, decision-makers, influentials, and even the interested public.
Press releases are further disseminated through EIN Presswire’s social media newsfeeds, syndication partners, the EIN Presswire news apps (iOS & Android), and made available to thousands of editors and journalists.EIN Presswire Chief Executive Officer and Founder, David Rothstein said: “It’s very powerful when your newswire service is also a leading publisher of industry news. We’ve created compelling distribution channels for press releases which we’ve been able to offer at a fraction of the cost of the traditional newswires because we’re using our own proprietary technology to power the distribution network.”“We’re offering a real alternative to public relations professionals -- at companies and organizations -- who are looking for a more affordable option with better results. Our clients also appreciate our DIY upload program. In fact, we’re so affordable and easy-to-use, we’ve branded EIN Presswire as “Everyone’s Internet News Presswire.” Rothstein concluded.EIN Presswire launched 20 years ago as an online news monitoring service and is now a major player in the newswire industry, disrupting the $2 billion-plus press release distribution market. The company entered the press release distribution space a few years ago to provide public relations and marketing professionals at large and small companies, associations, advocacy groups, NGOs, and government agencies with better, more modern options.
