CommPRO’s Exclusive Discussion with “Words on Fire” Author Helio Fred Garcia
In today's volatile communication landscape, understanding the power of language is more crucial than ever. Helio Fred Garcia, the renowned author of "Words on Fire," is set to delve deep into this topic in an exclusive industry webinar, hosted by CommPRO in partnership with the Foreign Press Association.
Garcia, President of the Logos Consulting Group, will examine the historical context of incendiary language, specifically focusing on the campaigns of Kamala Harris and Donald Trump. His analysis will highlight how coded dog whistles are used to activate specific supporter groups, how intent can be obscured, and the dangers posed by stochastic terrorism. For communicators and journalists, Garcia's insights offer strategies to build credibility by learning from the language used by past leaders to both unify and divide.
Fay Shapiro, Publisher of CommPRO, emphasized the importance of this discussion: “Helio Fred Garcia’s insights are invaluable in understanding the dynamics of powerful language in shaping public perception. His expertise is a significant asset to our industry.”
Beyond "Words on Fire," Garcia has authored "The Trump Contagion: How Incompetence, Dishonesty, and Neglect Led to the Worst-Handled Crisis in American History." This book solidifies his status as a foremost expert on leadership communication during crises. Garcia's extensive experience includes teaching crisis management at NYU’s Stern School of Business and Columbia University, where he has educated leaders on trust, reputation, and effective communication for over 40 years.
Moderating the discussion will be Simon Erskine Locke, the founder and CEO of CommunicationsMatch™, Townhub, and various PR agencies. Locke's rich background includes leading communications functions at Morgan Stanley, Deutsche Bank, and Prudential Financial. His creation, CommunicationsMatch™, provides search and online RFP tools used by companies to connect with PR, digital, and marketing agencies, consultants, and freelancers.
Locke's innovative contributions include the development of global intranet platforms for Morgan Stanley and Deutsche Bank. His entrepreneurial spirit led to the launch of his first technology-based startup in 2000, and in 2016, he developed Townhub, a town-resident communications platform. Locke also serves as Vice President of the Foreign Press Association and has been a board member of the American Scottish Foundation.
This webinar presents a unique opportunity to explore the intricacies of powerful language in communication and its impact on society. Garcia's and Locke's combined expertise promises to offer profound insights for communicators and journalists alike.
