
CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Artificial Intelligence
- Awards
- Barter & Trade
- Blockchain
- Brand Marketing
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content
- Content Couture
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Social Respo...
- Crisis Communications
- Crisis Communications ...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
- Email Marketing
- Events
PR Life Got You Down Try Gambling Instead It’s More Honest
A veteran PR pro turned high-stakes gambler reveals how betting against the Mets beat pitching #10 pencils—and why stadium vendors are the new bookies in America’s real pastime.
The AI Mirage of Perfect Grammar, But Imperfect Communication
AI-generated writing dazzles with its speed and polish, but without human intervention—editing, fact-checking, and refining—it risks becoming a mirage of accuracy rather than a tool for truly effective communication.
TV Producers Just Revealed What They Really Want from PR
TV news producers are more open than ever to PR pitches, but with a rising demand for in-house spokespeople and virtual interviews, communicators must adapt fast to stay in the media game.
Stability Wins in a Recession While Panic Destroys Brands
With growing economic uncertainty and fears of a slowdown, how should the C-suite lead brand messaging to reassure stakeholders and maintain trust?
PRSA-NY Opens Submissions for 38th Annual Big Apple Awards, Honoring Excellence in PR
PRSA-NY has opened submissions for the 38th Annual Big Apple Awards, celebrating PR excellence in the evolving communications landscape with a gala set for September 2025.
Why Newsletter Advertising is the Next Big Opportunity for Brands
Newsletter advertising is quickly becoming a game-changer for brands, providing them a unique opportunity to reach highly specific, interest-driven communities.
CommPRO to Host First-Ever Communications Town Hall at Cannes Lions 2025
CommPRO is bringing the first-ever Communications Town Hall to Cannes Lions 2025, uniting PR, communications, and marketing leaders for an open, solution-driven discussion on the industry’s future.
AI Is Reshaping Leadership—Here’s How Women Are Fighting to Stay in Control
As AI transforms corporate communications, women leaders are taking bold steps to ensure they remain at the forefront—championing education, ethical AI, and human-centered leadership.
Racepoint Global Expands Leadership Team with Key Hires in Creative and Strategy
Racepoint Global strengthens its leadership team with the appointment of Erin Hauswirth as SVP, Head of Creative, and Jimmy Doucette as SVP, Head of Strategy and Health.
The PR Industry's Role in Championing Diversity Amidst DEI Rollbacks
The PR industry has made progress in diversity, but recent DEI rollbacks threaten that progress—making it more important than ever for PR professionals to champion inclusivity, elevate diverse voices, and hold brands accountable for authentic representation.
America’s 28-Day Upheaval Is Just the Beginning as Turmoil Tightens Its Grip
America has been upended in just 28 days, with sweeping policy changes, economic uncertainty, and a government overhaul leaving both businesses and citizens bracing for what comes next.
From Agency Pro to First-Time Client Learning the Harsh Truth About Marketing Partnerships
A former agency pro becomes a first-time client and uncovers surprising lessons about marketing partnerships, collaboration, and client expectations.
Super Bowl & Olympic Sponsorships Are a $10M Gamble—And Brands Are Losing!
Are brands wasting millions on Super Bowl and Olympic sponsorships, or is there a smarter way to win the marketing game?
PR Pros Can’t Miss This Game-Changing Jobs Board
CommPRO and CommunicationsMatch™ have launched a powerful new PR Jobs Board connecting top communications talent with leading employers.
Mastering the Art of Meaningful Conversations with Charles Duhigg
Join Michael on That Said as he speaks with Pulitzer Prize-winning journalist Charles Duhigg about the science and strategy of effective communication, exploring how to master practical, emotional, and social conversations.
M&A in PR is Heating Up as Buyers Line Up for 2025 Acquisitions
With M&A activity surging and private equity driving new opportunities, top industry dealmakers at the CommPRO + CommunicationsMatch™ breakfast revealed what agency owners need to know to capitalize on 2025 acquisitions.
What Communicators Can Learn from Kendrick Lamar’s Super Bowl Halftime Performance
Kendrick Lamar’s Super Bowl halftime performance was a masterclass in strategic communication, authenticity, and cultural storytelling, offering key lessons for brand messaging in high-stakes moments.
Why Experts Should Rethink Saying “Thanks for Having Me”
Experts on CNBC and beyond should retire the overused “Thanks for having me” and confidently own their expertise with a stronger sign-off.
Trump’s Second Term Begins With Lies, Lawbreaking, and Broken Promises—And It’s Only Day One
President Trump 2.0 is speaking with a Forked Tongue.
Meta's Controversial Policy Change Takes Center Stage at the Communications Town Hall
Insights on the implications of Meta’s policy changes on misinformation, brand safety, and the evolving landscape of social media communication from industry leaders.