Cover Letters: 4 Rules For A Good Cover Letter

Hiring Hub
Written By Paul Kontonis

Marie Raperto, The Hiring HubCover letters. Are they important or not?In a recent survey by PayScale, only 18 percent of hiring managers said cover letters were an important part of the hiring process.  On the other hand, some managers use them as a filter and others expect to see one.If you do a cover letter, follow these rules.

  1.  It's about 'them,' not you.  It's not I, I, I.  It's about what you have to offer them.
  2. Know 'their' need.  Make sure you have visited their web site and that you have read the job description thoroughly.  Don't send a generic cover letter, send a targeted one.
  3. Meet 'their' specs.  Read the description and match their requirements to yours.  Make sure to drop those keywords in your cover letter and your resume.
  4. Have a 'name.'  If you have a referral name, make sure you put it in the first paragraph.  Name dropping can help and you want to make sure it doesn't get overlooked.

Just as you must customize a resume, you must do the same for your cover letter!

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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