COVID-19 Media Guide for PR Pros – Episode 2: TV Survey Results

Influencer MarketingPublic RelationsSatellite Media Tours
Written By Paul Kontonis

Visit us at www.dssimonmedia.comContact Doug Simon at dougs@dssimonmedia.comIn this edition of COVID-19 Media Guide for PR Pros we share the first results of our TV station local news survey. 52 stations responded.https://www.youtube.com/watch?v=Xh0OAX9l6YU&feature=emb_logo

  • 87% of stations said they would take a story related to the virus from brands or non-profits.
  • 77% would take a health story not related to the virus.
  • 75% would be open to a story on a general topic.

Station demand is there for interviews with brand spokespeople and they want the interviews via satellite. Technology is helping brands adapt as spokespeople can Skype in to our control room and be connected with stations across the country limiting unnecessary human contact.Watch episode 1 here.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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