Cutting Through the Communications Data Wilderness: Reputation Measurement Challenges

Next Gen Communicators
Written By Paul Kontonis

Cutting Through the Communications Data Wilderness - PublicRelayLeslie Stefanik, VP of Marketing, PublicRelayThe fourth article of our five-part series produced with partner PR News, examines some of the challenges of reputation management.Measuring brand and corporate reputation is integral to the overall measurement of communications efforts but often thought to be problematic. Part of the reason is because it’s nuanced and requires more human intelligence. This article, featuring communication executives from KPMG and Aflac, explores topics such how to accurately measure your reputation, how often you should do it and what should it cost you.Click here to read the rest of the article >>

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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