Dynamic Signal Appoints Joelle Kaufman as Chief Marketing Officer

CommPRO.biz Editorial StaffDynamic Signal, the mobile-first company communications platform, today announced the appointment of its new Chief Marketing Officer (CMO), Joelle Kaufman.As more organizations suffer the negative business impact of disengaged, disconnected employees, the demand for Dynamic Signal’s technology has continued to increase dramatically. Kaufman, who has more than 20 years of experience as a marketing and communication executive, joins the company to scale global marketing operations and meet the overwhelming market need as Dynamic Signal continues to enable effective company communications.In her role as Dynamic Signal’s Chief Marketing Officer, Kaufman will oversee all marketing functions including strategy, brand, and demand generation, while she helps to create awareness around the workforce communication solutions the company is already providing to 20 percent of the Fortune 500.“We are seeing mounting evidence that long-term enterprise success is directly correlated to the level of alignment, engagement, and commitment among employees; leading the world’s best companies to seek a scalable, secure, and flexible platform to communicate with their teams,” said Russ Fradin, CEO and co-founder of Dynamic Signal. “Dynamic Signal is moving quickly to structure our organization for this accelerating growth. With Joelle on our senior leadership team, we’ve added a customer-obsessed marketing luminary, as well as and a highly respected, long-time friend who is having an immediate and positive impact on the organization.”Kaufman’s addition to Dynamic Signal’s leadership team is indicative of the company’s significant 2017 momentum. Dynamic Signal’s product team has nearly doubled and overall employee headcount is projected to again expand by 100 percent year over year; a response to industry need for a true enterprise communication solution.Global Enterprises Look to Dynamic Signal to Solve Damaging Communication Challenges-To date, over 6 million pieces of content have been published on the Dynamic Signal platform-Dynamic Signal has seen 265 percent year over year growth in monthly active users-The company is on track to triple the number of new user licenses to over 2.5 million seats by the close of the yearAccording to Gallup, disengaged employees cost the U.S. over $500 billion per year in lost productivity, while McKinsey reports that productivity improves by up to 25 percent in organizations with connected employees.“The worldwide adoption of smart phones has fundamentally changed how we receive and digest information and enterprises haven’t effective adapted to this new way people consume content. This is an urgent and serious business problem impacting virtually every organization as employee expectations have shifted with technology advancements,” said Kaufman. “Dynamic Signal is leading a movement to help organizations communicate with their most valuable resource - their people. Companies that do not adapt a relevant, modern, and compelling way to keep employees informed, engaged, and empowered will ultimately fail. We can prevent that. I’m thrilled to join this revolutionary company at such an exciting time.”Prior to joining Dynamic Signal, Kaufman served as the EVP of Strategy and Business Development for Westfield. Before that, she was the first CMO of both BloomReach and Adify, and held various leadership positions at Firefly Network, NetDynamics, BigStep, RSA Security, Reactivity, and Engage.com. Kaufman earned her MBA from Harvard Business School and her undergraduate degree from the University of Michigan, where she was the first student to graduate with high honors for a BA in Organizational Studies.