Engaging Key Shareholders Through Data-Driven Messaging Strategies

Next Gen Communicators
Written By Paul Kontonis

Engaging Key Shareholders Through Data-Driven Messaging StrategiesTamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelayA pipeline company was having a difficult time balancing the need to produce positive messages to stakeholders while countering and mitigating negative coverage around topics like safety and the environment. It was hard to distinguish the “loud noise” from the negative coverage that directly impacted their brand and stakeholders. The communications team chose to adopt a new media intelligence service that enabled them to accurately measure and respond to all types of coverage.The company is now able to filter through the coverage to find out what key messages are working. With a better understanding of where they are doing well, the company is able to double down on communication strategies that are working and shift resources to other messaging campaigns that are not pulling through.

Click here to learn more about how the company uses the data from their new media intelligence service: Engaging Key Shareholders Through Data-Driven Messaging Strategies.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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