EPIX and Matterport Teaming up for Immersive VR Media for Original Series Graves

epix200A Commpro News UpdateIt was announced today that EPIX, a premium entertainment network, is the first major entertainment company to incorporate the Matterport immersive VR experience into its original scripted series.Graves is a single-camera, ten-episode half-hour dramedy, which focuses on Richard Graves (Nick Nolte), a former two-term president as he embarks on a Don Quixote-like quest, righting the wrongs of his administration in an attempt to reclaim his legacy, a quarter century after he had left office.EPIX is using Matterport's technology to create a 3D and VR experience, which will be available on the web, mobile and VR headsets. This will allow the viewers to walk through President Graves New Mexico residence as if they were there."EPIX is a trendsetter in integrating technology with content to bring unparalleled access to the best entertainment," said Bill Brown, CEO of Matterport. "By giving viewers a Matterport VR experience, EPIX will be able to create an even stronger emotional connection withGraves by providing a VR experience that is like walking through the set.""Creating stories that lend themselves to extended storytelling has always been a central component to our programming," said Mark Greenberg, President and CEO, EPIX. "Matterport's incredible VR technology gives us an authentic way to extend the Gravesexperience across platforms for all the ways viewers are engaging with content."The online premiere of Graves is September 19th. The first two episodes are available to view for free by visiting https://www.presidentgraves.com. The series will premiere on the EPIX premium network Sunday, October 16 at 10pm ET/PT. The Matterport 3D and VR tour of President Graves' home will be available throughout Season One and is available by visiting https://www.presidentgraves.com/exhibits/360-degree-tour-of-graves-home.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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