Evolution of Storytelling To Content Marketing (Free Webinar On-Demand)
Webinar Overview
We hear lots of talk these days about the power of brand storytelling—and why it’s so critical for businesses and brands as we continue to rush forth in the digital age. Storytelling has been the essence of the greatest and most successful communications since the beginning of man. But unlike the days when storytelling was spoken or written words, today’s storytelling demands multimedia and dynamic content. The challenge--how to develop your story through video and multimedia and implement strategies that will connect with your audiences via traditional and new media channels.
Your Panel
Kelly Funke, VP, Marketing, FILA USA
Kelly Funke started her career in content creation 36 hours after she graduated college wayyyyyy back in 1993, when she hopped a plane to Los Angeles for an unpaid internship with a then unknown film producer, Cary Woods, who worked at then unknown movie studio, Miramax Films. She had two tours of duty in Hollywood over the course of 15 years and had the privilege of working on the first (or second) films of over 16 writers and directors, including M. Night Shyamalan, Alexander Payne, James Mangold, Jon Favreau, Doug Liman, and Scott Rosenberg. She also had the pleasure of working with several first time authors on their earliest novels, including Michael Punke, whose first book, THE REVENANT, was nominated for an Academy Award for Best Picture in 2016.
In 2007, Ms. Funke returned to her home state of NJ and segued her work into national politics, first during the ’08 Obama election cycle for the US Senate seat up for grabs and then on the ’09 Gubernatorial race for Chris Christie.
For the last six years, Ms. Funke has worked for the 105 year old brand FILA, first bringing their Ecommerce division into the 21st century and then building an in house advertising agency from scratch to support the rapidly changing and expanding brand and business initiatives in North America.
Jann Ingmire- Director of Media Relations, St. Jude Children’s Research Hospital
Jann is responsible for developing and implementing national, regional and local media relations efforts focused on the research and clinical findings at St. Jude Children's Research Hospital.
"Media relations play an essential role in communicating the achievements of St. Jude," said Barry Whyte, vice president of communications and public relations at St. Jude. "Jann's considerable expertise in health and science communication will help us promote the many accomplishments of the hospital as it continues to grow in the years ahead."
Prior to St. Jude, Ingmire served at the University of Chicago managing research findings and programs with impact on local and global communities. Ingmire also served as the director of media relations at JAMA – the Journal of the American Medical Association – in Chicago, where she was responsible for international media relations outreach for the ten medical journals published by the American Medical Association.
Larry Shaw – Digital Producer, ABC News
Larry is an award winning producer and editor for network broadcasts of all varieties. He has been with ABC for 35 years. Prior to becoming the Manager of Editing Operations for ABC News Washington Bureau he produced forGood Morning America, This Week with George Stephanopoulos, World News Tonight with David Muir, World News with Diane Sawyer, World News Tonight with Charles Gibson and World News Tonight with Peter Jennings. As a member of the White House Press Corps he covered and traveled with both President Clinton and President George W. Bush. Larry has been a key player transitioning the ABC News Washington Bureau production editing workflow as they moved from analog tape to non-linear digital and now to a completely file based workflow.
Hosted by: Ed Lamoureaux – SVP, TheNewsMarket, North America
Ed is a widely recognized authority on social media, integrated marketing, and multimedia broadcast communications. He writes, produces and speaks regularly at conferences, and has been featured in news publications, magazine articles and on television as a marketing and technology industry expert. Prior to joining Ketchum in 2012, Ed served as Senior Vice President at WestGlen Communications, Inc. from 2004 to 2012. In that role he developed new product offerings, ran sales and marketing and and led the company rebirth from broadcast consultancy to full multimedia and digital agency.
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