Executive Briefing 11.11.15 - Role of Storytelling in Brand Communications; Barcelona Principles of Communication Measurement; CIA Technique for Good Storytelling

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Written By Paul Kontonis

CommPRO-Executive-BriefingIn today’s Executive Briefing we take a look at The CIA Technique for Good Storytelling by R.C. Dirkes.  Also, Catherine Mathis, Senior VP Chief Communications Officer, of McGraw Hill joins Doug Simon, President & CEO of D S Simon, to discuss The Role of Storytelling in Brand Communications.As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued support. We hope our new readers enjoy CommPRO and welcome your feedback and suggestions so we continue to provide a unique and relevant service. You can reach me at: fay@commpro.biz.

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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