Executive Briefing 11.12.15 - Starbucks Red Cup Controversy? PR Score!; What CMOs are Thinking About

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Written By Paul Kontonis

CommPRO-Executive-BriefingIn today’s Executive Briefing we delve into the Starbucks red cup controversy. David E. Johnson, CEO, Strategic Vision, LLC asks, Starbucks Red Cup Controversy? A Publicity Score!  Sheryl Pattek, VP, Principal Analyst Serving CMO’s, of Forrester joins Doug Simon, President & CEO of D S Simon to discuss what CMOs are thinking about and how they are trying to understand consumer behavior.As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued support. We hope our new readers enjoy CommPRO and welcome your feedback and suggestions so we continue to provide a unique and relevant service. You can reach me at: fay@commpro.biz.

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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