Flipping The Gender Script In Hollywood

Do you speak the language of diversity? Learn more.gender tvStories are the lifeblood of Hollywood, showing us new worlds and experiences. Although movie storytellers have been able to imagine sci-fi futures, gender roles tend to be rigidly conventional — even in space.But that seems to be slowly changing, and one way it's happening is by flipping the gender script of classic stories, in a move we call Flattening, which democratizes the movies by creating interesting women characters for actresses instead of always giving them supporting and gender stereotypical roles."Ghostbusters," for example, will feature an all-female star cast (with Chris Hemsworth playing the secretary) and in a Netflix superhero series "Jessica Jones," Carrie-Anne Moss will play a Marvel character who was originally male. Stephanie Meyer rewrote "Twilight" with a gender-flipping of the primary characters — will we see that on the big screen?By reimagining the stories of men and women on screen — and ideally, everyone in between, to quote gender-fluid actress Ruby Rose — Hollywood will actually be reflecting the world as it already is. Daily updates on the new language of gender – subscribe now.

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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