Global PR Network Launched Focusing on Fintech
A Commpro News UpdateThe first network for PR agencies specializing in financial technology, The Global Fintech PR Network consists of eight independent PR agencies. Based on five continents, they all share the same focus on PR, communications and strategic advisory services to clients in the fintech industry.This new network will allow member agencies to bring global perspectives to their clients in a rapidly paced industry. The platform will also be used to better be bale to service clients on a global level, helping organizations within the fintech space to:
- gain a truly global perspective across diverse audiences
- work with leading agency specialists in each locality
From the beginning, industry knowledge was key to agency selection, with Michael Juul Rugaard saying: "We firmly believe that the key to creating real value for our customers is to specialize and maintain deep industry knowledge. It becomes especially evident in highly sophisticated and complex industries like fintech."The founding PR agencies are based in Austin, Copenhagen, London, New York, São Paulo, Singapore, Sydney, and Tel Aviv, and the network is expected to expand further, both in terms of member agencies and geographical coverage.List of founding members of The Global Fintech PR Network:
- Austin, Texas: Manzer Communications (www.manzercommunications.com)
- Copenhagen: Norfico (www.norfico.net)
- London: MD Consulting (www.mdconsulting.com)
- New York: Vested (www.fullyvested.com)
- Sao Paulo: Nobiletec (www.nobiletec.com)
- Singapore: Bowlah PR (www.bowlah.com)
- Sydney: Honner (www.honner.com.au)
- Tel Aviv: Spicetree Communications (www.spicetreecom.com)
Dan Simon, CEO of New York-based fintech PR agency Vested, says:"For agencies in this network, some of the main advantages will be lead sharing and joint servicing of international customers. I see a rapidly growing demand for our services, and I hope that together we can locate more agencies to join the network.”Paul Cheal, General Manager at the Australian PR agency Honner, adds:“Fintech is becoming progressively mainstream. As a group, we can support our clients’ international aspirations backed by a network of highly specialized agencies in leading markets across the globe.”Caroline Bowler, the founder of Singapore-based Bowlah PR, says:“Establishing a global network of agencies within fintech could turn out to be a huge advantage for a large number of our clients. Fintech is born global, and our clients need and depend on agencies with an in-depth knowledge of their industry and with a world-spanning network."
