Growing SOV and Market Share in a Highly Competitive Industry

Next Gen Communicators
Written By Paul Kontonis

Growing SOV and Market Share in a Highly Competitive IndustryLeslie Stefanik, VP of Marketing, PublicRelayIn many sectors of the technology industry, new competitors suddenly entering your market are a constant threat.  So, in an industry where the competitive landscape is highly volatile, how does a global company take steps to track its competitors’ influence, while also growing its share of voice (SOV)?   Learn how media intelligence provides a leading cloud services company a lifeline to critical information as it continues to grow. Discover how its communications department has transformed itself into a strategic partner to the business – ensuring that the company will never be blindsided by competitors as it continues expand its market share.

Read the Case Study: Defending SOV in a Complex, Competitive and Highly Volatile Industry >>  

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
Previous

Affect Launches Dedicated Blockchain and Cryptocurrency Communications Practice
Next

Burson-Marsteller and Cohn & Wolfe Announce Merger