How the Millennial Exodus Affects Company Culture

How the Millennial Exodus Affects Company Culture

 

Technology, combined with the pandemic, has led to more companies embracing the possibility of remote work, raising interesting questions about managing millennials in the workplace – and even whether a workplace is still required.

While this trend is attracting many different people, Millennials are embracing remote work with enthusiasm. They’re digital natives, it appeals to their sense of independence, and it fits in with the rush to move to the suburbs.

Millennials will soon make up 75 percent of the workforce, replacing Boomers and overshadowing the numbers of Generation X. Millennials have endured a lot of name-calling, including lazy, entitled, flaky, and many more. However, a Gallup report suggests that we should be focusing on the factor they call "the job-hopping generation".

Employment retention is (or at least it should be) a major concern for employers. The cost of losing staff, and having to recruit, hire, and train someone to fill the empty position, is exponential when you have a rotating door of employees. All told, this turnover is costing the U.S. economy $30.5 billion per year. 

According to the report, only 29 percent of Millennials feel engaged at work, and 60 percent of Millennials say they are open to a different job opportunity — 15 percentage points higher than the percentage of non-Millennial workers who say the same.

In the interests of saving the bottom line, it might be prudent to look through another lens. Perhaps, instead of seeing “flaky” and “indecisive” behavior, maybe the answer is to examine what is causing dissatisfaction in the workplace. 

Corporate culture is something that affects the daily experiences of employees, and it permeates every aspect of work and life. Many workplaces are still operating on a cutthroat, competitive mentality. 

Some executives are still trying to force-fit their employees into a rigid company culture instead of realizing that it is the culture that needs to improve. Employees need to feel that work enhances their lives, thus giving incentive for loyalty and longevity in their employment. 

But what does an improved culture look like? The answer is quite simple. To imagine what a great place to work looks like, one only needs to think of what it would take to make your own place of employment one of the most amazing workplaces around. 

At a high level, it's basically a workplace that encourages community, collaboration, mentorship, and communication. It’s career-driven and offers comforts beyond just being a faceless cog-in-a-wheel of American corporate culture. No one wants to feel like they're living in 1984, punching clocks and feeling drab and grey. 

A little life, a little fun, a little kindness, a little gratitude, a little empathy, a little consideration -- all these things go a long way to improve the culture of a business. Richard Branson once said, “Train people well enough so they can leave. Then treat them well enough, so they don't want to”.

And therein lies the answer to employee retention, and workplace culture improvement. Treat people like human beings

The "quit culture" of Millennials costs the U.S. economy billions of dollars. Nurturing the leaders of a not-too-far-off future is essential. Offering a more collaborative and supportive culture could literally be the antidote to the Millennial job-hopping culture. 

If employers don't break the "We do it this way because it's always been done this way" routine and become open to a new way of doing things, they will soon become dinosaurs. When Billy Bean took the Oakland A's on a 20-game winning streak using his new Moneyball approach, it shook the baseball establishment to its core. Now every baseball team uses his model. The rest were left scrambling for a place at the new table. 

Workplace culture and hiring practices will see a similar paradigm shift. Those holding on to the threads of glory days past and a stubborn insistence that it's "My way or the highway" will find those threads more and more difficult to hold on to as their competitors welcome the staff who left via that highway. 

Kindness, consideration, collaboration, and general human decency are not difficult things to accomplish. It takes a little effort to smile when you don't want to but being inclusive and supportive in your approach will enhance not only the lives of your employees, it pays hard dividends in the bottom line too.

It costs you nothing to be kind. But it costs you everything to lose your staff. 


Read the Gallup Report

https://www.gallup.com/workplace/231587/millennials-job-hopping-generation.aspx 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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