How to Make the Most of Your Small Social Team

Feb 22

We spoke with Ian Suarez of Visit Orlando about how to optimize a smaller group of social media aces.

If you’ve worked in any sort of media capacity lately, there’s a good chance you know how to make the most magic with a limited set of resources to help your team succeed. Sometimes those teams are so small that they’re made up of just one person! But just because your team is tiny doesn’t mean the work you do can’t have a major impact.

Ahead of his panel appearance at Ragan’s Social Media Conference in March, we caught up with Ian Suarez, senior social media manager at Visit Orlando about how to be an effective communicator on social media when the team you’ve got isn’t the biggest.

The right tools for the job

If you’re on a small social team, you will want to surround yourself with the right people adjacent to the social media efforts. This can include tapping a supportive marketing arm of the organization to guide the tone and context of any posts or campaigns you run, or working with HR to ensure that you’re putting out copy that accurately reflects company culture.