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The Future is Here, And It’s Complicated
2025 Marks the End of Googling as AI Redefines How Professionals Find and Trust Information
How Kate Middleton's Cancer Crisis Redefined the Rules of Modern PR
Uncover how the year’s biggest crisis communication case shattered old playbooks and revealed the bold strategies every PR pro needs for 2025.
Polyculturalism Reshapes Marketing and Fuels Success
Discover how polyculturalism is revolutionizing marketing and why embracing interconnected storytelling is the key to thriving in today’s diverse media landscape.
Is The Shifting Media Landscape Driving Changes To How Consumers Are Being Influenced?
Is the evolving media landscape truly reshaping consumer influence, or do timeless principles of awareness and trust still reign supreme?
Honoring Military Communicators on Veterans Day
This Veterans Day, join us in celebrating the powerful legacy of military communicators who have brought the stories of courage and sacrifice from the front lines to the hearts of Americans.
Ruder Finn Appoints Eric Petersen as EVP to Lead Digital Integration Group
Ruder Finn strengthens its digital leadership with the appointment of Eric Petersen as EVP, Head of Digital, to drive forward its integrated digital strategies and innovation.
How Much Do Endorsements and Influencers Matter?
Get ready for the most electrifying showdown of endorsements yet, with Taylor Swift, Elon Musk, and Liz Cheney shaking up the 2024 presidential race!
AI Influencers Are Disrupting Authenticity and Reshaping the Future of Marketing
Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.
Use These Measurement Tactics To Protect And Grow Your Comms Budget
Measuring with precision is essential to demonstrating the value of your work.
AI Is Reshaping Influencer Marketing and Authenticity Is at Risk
Discover how AI is transforming influencer marketing strategies, but at what cost to authenticity and human connection?
Measuring With Discretion Is Fundamental To Proving Your Work Matters.
Implement these measurement strategies to safeguard and expand your communications budget.
How Streaming Giants Are Winning the Battle for Viewer Attention
Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.
Will Taylor Swift’s Endorsement Of Kamala Harris Matter?
Using a football term, which Ms. Swift might know from her dating Kansas City tight end Travis Kelce, the Swift endorsement can be termed “piling on.”
Dawn Foods' Strategy to Navigate Workplace Sunsetting Highlights Growing Role for Comms in Tech Decisions
As Meta phases out its Workplace tool, Dawn Foods' approach reveals how communication teams are taking on a pivotal role in tech decision-making, blending comms expertise with IT strategy to ensure a seamless transition.
Master the Minefield of Political Conversations at Work and Protect Your Company’s Reputation
Explore how corporate communicators can navigate the complexities of political discourse, free speech, and legal risks in the workplace, led by legal experts Jessica Golden Cortes and Michael Lasky from Davis+Gilbert.
Managing Political Discussion on Corporate Platforms and in the Workplace
Here are five best practices to guide your organization in managing political discussions on corporate platforms and within the workplace.
Disinformation Targeting Hispanic Communities is Escalating and Communicators Must Act Now
The Hispanic community is often targeted with disinformation that exploits cultural nuances and language barriers, making it crucial for communicators to develop tailored strategies that resonate within these communities.
Use The Right Tools To Reach The Newest Generation In The Workforce
Recruitment communicationss strategies on social media to boost your employer brand.
Using More Visual Content in Communications From Memos to Memes
So, I found myself asking: When and where is it appropriate to inject a little fun into corp. comm.?