Chartbeat has acquired FatTail to integrate direct advertising solutions with its content analytics platform, aiming to help digital publishers optimize revenue and audience engagement.

Newsletter advertising is quickly becoming a game-changer for brands, providing them a unique opportunity to reach highly specific, interest-driven communities.

Social video has become the new search engine, reshaping how consumers discover content and make purchasing decisions—brands that fail to adapt risk fading into digital obscurity.

As generative AI accelerates the rise of fake content and fraud, the battle to preserve trust in the digital economy hinges on identity verification, content authentication, and safe online spaces.

Dance videos are still pulling in billions of views on YouTube, but shorter formats are dominating as YouTube Shorts now account for 86% of all dance video views.

Kendrick Lamar’s Super Bowl halftime performance was a masterclass in strategic communication, authenticity, and cultural storytelling, offering key lessons for brand messaging in high-stakes moments.

TikTok isn’t going anywhere—despite political debates and security concerns, the platform continues to shape digital culture, making it an essential space for brands looking to engage and grow their audiences.

The upcoming Communications Town Hall will tackle the growing legal and political pressures on the media industry, following recent controversies over journalistic independence, corporate risk aversion, and content moderation.

Cracker Barrel’s 2024 social media controversies—ranging from a discrimination scandal to backlash over policy changes—highlight the brand’s ongoing struggle to manage digital crises effectively.

The creator economy is reshaping brand strategies, and communications professionals must adapt to stay ahead of the curve.

Insights on the implications of Meta’s policy changes on misinformation, brand safety, and the evolving landscape of social media communication from industry leaders.

Bill Davies is reshaping Racepoint Global by blending experiential expertise with cutting-edge technology to drive growth and create impactful, integrated campaigns.

The 2025 Edelman Trust Barometer underscores the critical role of communicators in combating misinformation and rebuilding trust amid deep societal grievances and widespread mistrust.

In 2024, hijacking engagement surged with real-world consequences, and in 2025, brands must focus on early detection and proactive crisis strategies to protect their reputations amid growing cultural and political risks.

The clock is ticking for TikTok—find out what could happen if the ban goes through and how it will shake up social media forever.

Neil Foote warns that Meta's new content strategy could open the floodgates to unchecked hate speech and misinformation online.

Uncover how cable news is still failing to hold politicians accountable, letting lies slip through unchecked.

Updates on Smollett's legal situation, revealing the Illinois Supreme Court's recent decision to overturn his conviction, while underscoring the enduring damage to his public image and career.

Discover how industry leaders are coming together to tackle Meta’s misinformation dilemma in CommPRO’s groundbreaking Communications Town Hall.

2025 is set to revolutionize communications, pushing professionals to innovate and adapt to new technologies or risk being left behind in an ever-evolving landscape.