News audiences surged in March as YouTube and Facebook viewers turned to longer, policy-driven videos from CNN, CBS, and others—while Fox News rode Elon Musk and viral moments to massive gains.

The creator economy is maturing fast, and communications professionals who adapt to its executive hires, NYC dominance, and rising demand for talent partnerships will lead the next wave of brand storytelling.

Discover why staying silent in a PR crisis is the ultimate power move—and how Trump’s team turned a blunder into a media firestorm.

In this final installment, top communicators from HAVAS Red and Curley Company reveal how they craft bold, authentic executive content that resonates, aligns with brand values, and delivers real-world impact.

Ruder Finn strengthens its top-ranked position with the addition of two senior leaders in social and influencer strategy, signaling continued investment in digital integration and cultural relevance.

CommPRO uncovers the secrets top experts use to transform executives from forgettable figureheads into unforgettable thought leaders.

YouTube is changing how it counts Shorts views, triggering massive spikes in numbers that communicators need to understand—and leverage—strategically.

Chartbeat has acquired FatTail to integrate direct advertising solutions with its content analytics platform, aiming to help digital publishers optimize revenue and audience engagement.

Newsletter advertising is quickly becoming a game-changer for brands, providing them a unique opportunity to reach highly specific, interest-driven communities.

Social video has become the new search engine, reshaping how consumers discover content and make purchasing decisions—brands that fail to adapt risk fading into digital obscurity.

As generative AI accelerates the rise of fake content and fraud, the battle to preserve trust in the digital economy hinges on identity verification, content authentication, and safe online spaces.

Dance videos are still pulling in billions of views on YouTube, but shorter formats are dominating as YouTube Shorts now account for 86% of all dance video views.

Kendrick Lamar’s Super Bowl halftime performance was a masterclass in strategic communication, authenticity, and cultural storytelling, offering key lessons for brand messaging in high-stakes moments.

TikTok isn’t going anywhere—despite political debates and security concerns, the platform continues to shape digital culture, making it an essential space for brands looking to engage and grow their audiences.

The upcoming Communications Town Hall will tackle the growing legal and political pressures on the media industry, following recent controversies over journalistic independence, corporate risk aversion, and content moderation.

Cracker Barrel’s 2024 social media controversies—ranging from a discrimination scandal to backlash over policy changes—highlight the brand’s ongoing struggle to manage digital crises effectively.

The creator economy is reshaping brand strategies, and communications professionals must adapt to stay ahead of the curve.

Insights on the implications of Meta’s policy changes on misinformation, brand safety, and the evolving landscape of social media communication from industry leaders.

Bill Davies is reshaping Racepoint Global by blending experiential expertise with cutting-edge technology to drive growth and create impactful, integrated campaigns.

The 2025 Edelman Trust Barometer underscores the critical role of communicators in combating misinformation and rebuilding trust amid deep societal grievances and widespread mistrust.