Is the evolving media landscape truly reshaping consumer influence, or do timeless principles of awareness and trust still reign supreme?

This Veterans Day, join us in celebrating the powerful legacy of military communicators who have brought the stories of courage and sacrifice from the front lines to the hearts of Americans.

Ruder Finn strengthens its digital leadership with the appointment of Eric Petersen as EVP, Head of Digital, to drive forward its integrated digital strategies and innovation.

Get ready for the most electrifying showdown of endorsements yet, with Taylor Swift, Elon Musk, and Liz Cheney shaking up the 2024 presidential race!

Discover how AI influencers are revolutionizing marketing by challenging the very essence of authenticity and reshaping the future of brand engagement.

Measuring with precision is essential to demonstrating the value of your work.

Discover how AI is transforming influencer marketing strategies, but at what cost to authenticity and human connection?

Implement these measurement strategies to safeguard and expand your communications budget.

Understanding these strategies is critical for communicators aiming to keep their brands competitive in the ever-changing streaming landscape.

Using a football term, which Ms. Swift might know from her dating Kansas City tight end Travis Kelce, the Swift endorsement can be termed “piling on.”

As Meta phases out its Workplace tool, Dawn Foods' approach reveals how communication teams are taking on a pivotal role in tech decision-making, blending comms expertise with IT strategy to ensure a seamless transition.

Explore how corporate communicators can navigate the complexities of political discourse, free speech, and legal risks in the workplace, led by legal experts Jessica Golden Cortes and Michael Lasky from Davis+Gilbert.

Here are five best practices to guide your organization in managing political discussions on corporate platforms and within the workplace.

The Hispanic community is often targeted with disinformation that exploits cultural nuances and language barriers, making it crucial for communicators to develop tailored strategies that resonate within these communities.

Recruitment communicationss strategies on social media to boost your employer brand.

So, I found myself asking: When and where is it appropriate to inject a little fun into corp. comm.?

As traditional journalism grapples to adapt to this digital revolution, akin to bloggers of the TikTok era, it becomes imperative to scrutinize the implications and potential ramifications of this seismic shift in media consumption.

From establishing an ownable identity to finding trends to participate in, tips from Ragan’s Social Media Conference.

As the 2024 U.S. Presidential election looms, a recent survey conducted by Media.com reveals a growing concern among social media users about the pervasive influence of misinformation.