Hunter Unveils New Identity to Reflect Expanded Services
CommPRO Editorial StaffOn the occasion of the firm’s 30th anniversary, CEO Grace Leong announced to clients and partners that to better reflect its diverse roster of marketing communications services, the leading consumer agency known since 2000 as Hunter Public Relations is updating its brandmark and simplifying its name to Hunter.
Founded in 1989, Hunter has grown from a foundation in traditional consumer public relations to a best-in-class firm offering integrated solutions for earning consumer attention, contributing to the highest revenue year in agency history in 2018. “Our new brandmark allows for unlimited possibilities regarding what comes next,” said Leong. In addition to those commonly under the purview of PR including media relations, issues management, and influencer and talent relations, services that many of the agency’s clients are increasingly tapping include: consumer insights and brand planning; social and digital strategy, channel planning, content creation and media buying; packaging design; multicultural marketing; and experiential.The new Hunter logo is set in a customized, contemporary monospaced font that nods to the traditions of writing and journalism as well as computer code, and is punctuated by a colon, a mark that Leong says, “introduces, connects, and implies more. The ‘more’ is both the extended breadth of capabilities of the new Hunter beyond the core of PR, and it is also our connection to our clients, their brands, and the consumer.” Earning Consumer Attention, the agency’s signature approach, has been elevated to Hunter’s stated purpose.Added Leong, “With our relentless focus on client service and foundation in public relations, it’s no surprise that our motto is and remains ‘we earn it.’ We believe that in today’s world, consumer attention can never be bought or owned, it is always earned. Earned media will always be an important and powerful output of our approach and media relations continues to be a core solution we provide that is more in demand than ever before. We are trained and experienced in developing and promoting engaging brand stories and relevant content in partnership with the editorial community, influencers and other trusted mouthpieces. This expertise serves us equally well across all platforms and channels.”
