I Don't Know How To Quit You, Social Media

culture forecastToday
Written By Paul Kontonis

Gen Z will be your business tomorrow – learn who they are nowturn offInstagram model Essena O’Neill is only 17 years old, but the Australian teen bikini model is already participating in the kind of jaded, protracted "farewell tour" some bands take decades of hard living to get to.Welcome to the accelerated life cycle of the "social influencer."O'Neill recently announced she was quitting social media because “it’s not real,” rewriting captions of herself smiling in bikinis and dresses to reveal that she was actually miserable focusing so much on her weight and looks. She received praise, but just as quickly garnered a backlash from other social influencers who accused her of projecting her own issues onto everyone.O'Neill is emblematic of many who need to Digitally Detox. Like O'Neill, there many out there for whom nothing is real unless it happens on social media and who don't know how to do anything off social media — including quitting it.

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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