Identifying the Most Important Social Media Marketing Measurements

Vilan Trub, Business WireThe digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.Business Wire’s director of social and evolving media, Serena Ehrlich, sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals.Read the full interviewConversation highlights include:

• The top three measurements that matter for social marketing
• Measurements to be cautious about
• Cost effective measurement solutions
• Important tools to enhance social marketing measurement

When asked why measurement matters in social marketing, Serena described the qualities that make social platforms unique and offered a glimpse into just how jarring the digital revolution is when compared to previous tech used for communications. She explained that “the ability to access such granular data so quickly, combined with the real-time nature of social discussions, means you can modify your programming instantly when the data suggests you need to pivot.”The term clip counting is a relic of the past and results are expected instantaneously today, and the reason is because everything moves so quickly. Nowhere is this more evident than on social media platforms. Find out how to maximize efforts on social media by utilizing the right measurements.