Investor Relations Study: More than 60% of Wall Street Investors Use Mobile Devices

institutional-investors-have-gone-mobile Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. The comparative flip-flop with individual investors is perplexing: perhaps the tools favored by Main Street are not optimized for smart mobile user-experience (UX). q5_2016_shareholder-confidence-survey-prn_100072 What shareholder communications leaders can do to assure a smart UX for visitors is build/design your IR website to be responsive. Responsive design automatically displays content based on screen size, platform and orientation.One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive.Generally, IR websites are constructed using the corporate site’s look-and-feel, or to use webspeak, using the corporate website’s cascading style sheet (CSS).  The use of the CSS assures that shareholders have a consistent experience navigating throughout a company’s entire website.Here are some examples of the sites we host. We can build a variety of design formats – at a variety of service packages to fit into a budget.

For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now.Request a Copyof IR Study

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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