LinkedIn: The Journey to a Community of Half a Billion

Written By Paul Kontonis

, Vice President, Growth & International Products, LinkedInTraction Conference 2017 - Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, explores vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan discusses LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members. 

 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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