Looking Back on 2023, the Most Popular CommPRO Year Yet
As we reflect on the year that was, 2023 stands out as the biggest year in CommPRO readership. Our audience of over 54,000 communication industry leaders and professionals engaged with a diverse range of thought provoking content throughout the year. From thought leadership articles that challenged conventional wisdom to impactful editorial stories that are shaping the industry landscape, 2023 was a year of growth, learning, and critical insights.
In this review, we take a brief journey through the most popular articles and podcast episodes that resonated with our readers in 2023. These pieces of content captured the attention of our audience and sparked discussions on crucial topics within the realm of communications.
Most Popular Article of the Year: "10 Methods To Measure The Success Of A PR Campaign"
Published originally in 2017, this timeless article continues to be a beacon of guidance for communication professionals. It emphasizes the importance of measuring the success of PR campaigns and outlines ten valuable methods to do so effectively. In an ever-evolving industry, understanding the impact of your efforts is essential for continued growth and improvement.
Most Popular Podcast Episode: "A Conversation With Professor Leff On The Life-And-Death Decisions Of Refugees From Nazi Europe"
In November 2023, our podcast, "That Said," featured an enlightening conversation with Professor Laurel Leff. Her book, "Well Worth Saving: American Universities’ Life-and-Death Decisions of Refugees from Nazi Europe," delves into the crucial decisions made by American universities during a tumultuous period in history. This thought-provoking episode provided unique insights into the role of communication and decision-making during challenging times.
Most Popular Merger and Acquisition News: "Truescope Acquires US Firm Universal Information Services"
In January 2023, CommPRO reported on a significant development in the media intelligence industry. Australian company Truescope acquired Universal Information Services (UIS), a leading agency in North America. This strategic move highlighted Truescope's rapid growth and expansion, impacting hundreds of clients and aiming to revolutionize the US media intelligence market.
Top Thought Leadership Article: "Winning Content Is Not Measured In Seconds, Or Snacks"
In November 2023, Sandra Stahl challenged prevailing beliefs about content duration in the digital age. Her thought-provoking debut CommPRO article argued that shorter isn't always better and explored the importance of immersive storytelling. Stahl's insights emphasized that well-crafted narratives can capture and maintain stakeholder attention for extended periods, challenging the notion of shrinking attention spans.
Top Editorial Article of the Year: "Communication Choices Played A Major Role In Sinking Silicon Valley Bank"
Written by Seth Arenstein in March 2023, this was his first of many CommPRO articles this year, this article dissected the crisis of Silicon Valley Bank. It highlighted the pivotal role that effective communication plays in the business world. The lack of clear, reader-friendly communication led to panic among customers, ultimately contributing to the bank's collapse. This piece underscored the significance of transparent and effective communication in maintaining trust and reputation.
In Memoriam: Mark Weiner and Richard S. Levick
Throughout the year, we bid farewell to two remarkable individuals who made lasting contributions to the communications industry. Mark Weiner and Richard S. Levick left an indelible mark on our communications community, and their legacy will always be cherished.
As we look back on these significant articles and moments from 2023, we express our gratitude to our dedicated readers and contributors. We remain committed to delivering valuable insights and thought-provoking content in the years to come, shaping the ever-evolving world of communications.
Thank you for being part of the CommPRO community! See you in 2024!
