Lynne Frank Promoted to President, International Marketing and Worldwide Planning and Operations, Warner Bros. Pictures
A CommPRO News Update
Sue Kroll, President, Worldwide Marketing and Distribution, Warner Bros. Pictures announced today that Lynne Frank has been promoted to President, International Marketing and Worldwide Planning and Operations, Warner Bros. Pictures.
“Lynne is an excellent executive and a top-notch international film marketer”
In this new position, Frank will handle the oversight of strategic development, campaign planning and execution for all Warner Bros. Pictures releases overseas. Additionally, Frank works with the global theatrical marketing team to shape overall brand management of the Studio’s major film titles and franchises.
Frank will also collaborate with the film distribution and corporate teams to further theatrical business, planning and development worldwide. She will continue to develop the Studio’s theatrical-related marketing, business and growth initiatives in China. Finally, Frank will have operational responsibility for Warner Bros. Pictures’ global theatrical marketing department.
To ensure strategic alignment of international campaigns, Frank will work closely with Blair Rich, President, Worldwide Marketing, Warner Bros. Pictures.
“Lynne is an excellent executive and a top-notch international film marketer,” said Kroll. “She understands the global marketplace with a focus and acuity that makes her a crucial part of our senior management team. We’ve known each other professionally and personally since our days launching businesses together at Turner. Throughout her tenure, Lynne has been a valued member of our team, and I look forward to continuing our terrific collaboration.”
Prior to this promotion, Frank served as Executive Vice President, International Marketing, Warner Bros. Pictures. Among the highly successful international marketing campaigns she’s headed are “The Hobbit” films, “Pacific Rim,” “The Conjuring,” “Interstellar,” “San Andreas” and most recently, “Batman v Superman: Dawn of Justice.”
