Make Your Videos Rock the Facebook World

Written By Jill Kurtz

Jill Kurtz, Owner, Kurtz Digital Strategy

Videos draw attention on Facebook and, with face-to-face interactions limited, they are a great way to connect with your customers.

What Facebook videos get attention? The topic chosen, length of the video, the content, and the amount of text will affect your results.

Data collected by BuzzSumo based on 100 million Facebook videos offers insight into what to do to create video that works on Facebook. Here are insights to help you create videos that will be shared and attract likes and comments. Here’s how to rock video on Facebook:

Hungry Anyone?

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The number one video category by far on Facebook is food. Food is a good topic. There are also categories that usually tank. Avoid them.

Short and Sweet

Short Facebook videos are more likely to attract attention from viewers than longer ones. The ideal length is 60 to 90 seconds. After 90 seconds, engagement falls.Don’t fall below 30 seconds. Videos below 30 seconds performed worse than any other category.

Go Live, Too

About 20% of all Facebook video content is live. Most people interact with live feeds longer than regular videos. Here, about 15-20 minutes is the ideal length.

Jill Kurtz

Jill Kurtz is the owner and principal strategist at Kurtz Digital Strategy. She is an expert at digital marketing, social media strategy, strategic communication, and public relations. Prior to launching KDS, Jill served as in-house marketing and public relations expert for General Motors, International Paper, Fairfax County Public Schools, and American Public University System. Her project success stories show the variety of business goals that can be reached with the right online communication and marketing strategy.

https://kurtzdigitalstrategy.com/
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