MediaBrix Raises $6.5M in New Funding on the Heels of Profitability

By CommPro.biz Editorial StaffAd tech firm MediaBrix has raised $6.5 million in additional funding from Edison Partners, Revel Partners, and new investor Horizon Technology Finance. This follows a profitable second quarter in 2016, signaling the company’s strategic growth options in 2016. To continue its competitive trajectory, MediaBrix has also hired its first President and Global Chief Revenue Officer, Richard Kosinski, previously President, U.S. of Unruly.“For five years, we’ve been perfecting our approach to mobile advertising. By staying true to our principles of respecting a user, allowing brands to offer real value in dynamic ways, and always understanding it’s a human that brands want to interact with, we’ve elevated the standards for our industry, so this milestone -- and the validation of our investors -- is beyond gratifying,” said Ari Brandt, CEO and co-founder of MediaBrix. “With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity.”This recent financing brings MediaBrix’s total funding to $18 million since launching in 2011. During that time, MediaBrix has generated more than $100 million in total revenue, and securing a place on the Inc. 5000 list of the fastest-growing private companies in America for the second year in a row.“Consecutive quarters of profitable growth validate MediaBrix product differentiation and customer value delivered in an industry filled with ad solutions that consumers find annoying or have become blind to. Our faith in their mission has never been stronger,” said Ryan Ziegler, general partner of Edison Partners. “MediaBrix has been driving innovation, and in turn driving company growth, for years, and we are glad to be at their side.”Edison Partners and Revel Partners have been investors in MediaBrix for more than four years, and are joined now by Horizon Technology.“Since its inception, I’ve watched MediaBrix lead our industry by offering a distinct approach for brands to add value to the user experience in mobile – rewarding attention. With its focus on emotional engagement, MediaBrix can truly help brands drive performance, and I look forward to helping accelerate adoption as well as educating partners on the unique value we offer” said Kosinski.