Michael Levine…..For Consideration

Big Brands Shun Straight, White Britain in their Adverts, Notes Media Expert

According to media expert and author Michael Levine (www.MichaelLevineMedia.com) advertisers in England are so worried about being accused of racism or homophobia that they are shying away from using images of white people and straight couples. “British marketing departments are even putting diversity above relevance to their target audience to avoid accusations of bigotry” said Levine.  “A third of advertisers questioned said they had used fewer white models and heterosexual couples over the past year. More than a third of these said they were taking this approach to “prevent perceived discrimination” reported Levine.