Cutting Through the Communications Data Wilderness: Moving From Data to Insights

Next Gen Communicators
Written By Paul Kontonis

Cutting Through the Communications Data Wilderness-Moving From Data to Insights - PublicRelayLeslie Stefanik, Vice President, Marketing, PublicRelay

Today, many communicators are measuring and accessing data on an ongoing basis. But too often this is only used for reporting purposes.  There is a new movement in the PR/communications community, championing the transformation of data into insights. This next generation of communicators is using their measurement strategies to impact corporate goals such as growing brand awareness, thought leadership and even sales. Discover how six leaders from megabrands Dignity Health, Allianz Global, AbbVie, PNC Financial Services Group, Mitsubishi UFJ Financial Group, and ADP, have become strategic partners to their respective businesses by providing actionable insights that impact business goals. Read our full feature in PR News, the first article of a five-part series, examining the common challenges of measuring communications data.  

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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