New Brokerage Firm Tastyworks Launched

By CommPro.biz Editorial StaffThe firm was founded by Tom Sosnoff, Scott Sheridan and Kristi Ross, the same team that created thinkorswim in 1999 and online financial network tastytrade in 2011. Tastyworks supports investors who want to actively manage their own money with a proprietary platform, embedded content and a $1 commission structure. Users have access to live, strategic content through tastytrade and tools for options trading.“We’re on a mission to debunk the myths around active vs. passive investing. We are redefining 'active trading' to help individuals understand what it means to be 'active' and to help empower them to take control of their finances,” said Kristi Ross, Co-CEO and President of tastytrade. “tastyworks will allow investors to leverage our technology and low fees that appropriately fit our trade-small, trade-often methodology that we discuss every day on air.” she said.Scott Sheridan, co-founder of thinkorswim and the new CEO of tastyworks, sees many reasons why active traders will choose the new broker. “In 2000 we changed the financial landscape with the design and technology we delivered in thinkorswim. Tastyworks, with content and quantitative research driving the direction of the firm, is our new vision of finance. We set the bar with thinkorswim, and we’re doing it again with tastyworks.” he said.The management, technology and content teams behind tasytworks have worked together for nearly 20 years, bringing deep expertise in the retail trading space to make the self-directed investor even more competitive. “The positive response from our supporters has been overwhelming. We are incredibly excited about disrupting the industry one more time,” said Sheridan.Tastyworks will support traders of all account sizes with all listed product choices and all levels of activity.For more information, visit tastyworks.com.