New Marketplace for Digital Advertising Creators and Buyers Goes Live in Public Beta
By CommPro.biz Editorial StaffA new digital video ad marketplace is now in public beta. The ROLIK marketplace is a platform where video creators can upload ads that were created using any professional tools, and for buyers to purchase finished digital video commercials without having to go through lengthy production cycles.ROLIK is addressing a growing demand for fresh content in the digital space, where marketers and brands scramble to stay at the forefront of video advertising and engaging their consumers in unique ways.“This product solves the need for companies and brands to maintain their creative edge while also controlling their advertising and marketing budgets. With a vast pool of content on our platform, a bountiful music library, and high quality editing software, ROLIK is shaping a new future for digital video advertising,” said Sergei Gritsenko, ROLIK co-founder.ROLIK’s online marketplace is designed to make it easier for businesses to view a wide range of finished video ads available for sale and then use a built-in branding tool to add their company logo and slogan. Once the business owner or marketer finds the ad they like, they purchase with a credit card.Individual video creators as well as professional videographers, and even larger studios, could find value in joining the marketplace. They can create portfolio pages to showcase their videos for no additional fees.The company's founders are former Hollywood video producers who are also considering licensing for both creators and buyers: once a video ad is purchased, it will no longer be available for sale, ensuring its uniqueness, and all licensing for music is included.Access to ROLIK’s online platform is now available for free in a public beta. A free Apple iOS App is also available for creators who want to shoot, produce and publish digital video ads from their Apple smartphones.