New Reseller Program for Marketing Agencies Launched

By CommPro.biz Editorial StaffOutboundEngine, Inc., a provider of automated small business marketing solutions, announced the launch of its Agency Reseller Program.The program enables marketing agencies of any size to provide done-for-you email and social media marketing solutions to their small business clients.Some key features of the program include:Covering 11+ industry verticals, OutboundEngine creates email and social media content that is white-labeled for a client’s business.The platform delivers CAN-SPAM compliant email, posts to Facebook, Twitter and Linkedin on behalf of an agency’s clients and campaign performance reporting.Partners receive sales support. Post-sale, OutboundEngine takes care of all client account management and support.As an OutboundEngine partner, marketing agencies can complement their typical project-based revenue with a potential recurring revenue stream. Media firms and Marketing agencies including the Albany Times-Union, Angelson Group and Oneighty.io are currently in the Agency Reseller Program as pilot partners. "OutboundEngine's reseller program allows us to deliver concrete marketing outcomes for our clients and generate valuable, recurring revenue," noted Jeff Kiley, Sales Manager, Albany Times-Union.Branndon Stewart, OutboundEngine’s CEO and founder, said the reseller program is a key part of the company’s mission to help small businesses grow. “We see the launch of our Agency Reseller Program as a win-win-win: It’s a win for agencies to generate more income, a win for small businesses that are able to save more time in their day, and a win for us as we evolve our business as a whole. By partnering with marketing agencies, we have an opportunity to make more small businesses successful, which is what drives what we do,” he said.