Nielsen Launches Shopper Essentials Suite to Uncover the Comprehensive Shopper Path to Purchase Journey

A Commpro News UpdateNielsen announced today that they would be launching the Nielsen Shopper Essentials Suite. This web-based data visualization and analysis solution will provide a complete interactive view of shoppers across retail channels and categories.  This will allow clients to make real-time decisions to drive growth outcomes. While retail competition increases nationally and we settle in digital and omni-channel environments, it is more important than ever that consumer packaged goods manufacturers and retailers alike understand these shopping drivers and respond rapidly.The launch of the suite provides clients with an online platform that allows them to make confident real-time decisions with more information about shopping preferences. Clients have already been taking advantage of the benefits of Store Choice Drivers and Category Shopping Fundamentals as two separate solutions. The Shopper Essentials Suite brings these solutions together on a single platform and expands insight to the ecommerce space with Digital Shopping Fundamentals, available for the first time.Nielsen Shopper Essentials consists of three complementary solutions that chronicle the shopper across the entire shopper path to purchase:Store Choice Drivers - Provides a complete analysis of why shoppers choose one store over another and how they engage with these stores in-store and online through: the strength of shoppers' retail relationships; why shoppers visit certain stores and not others and winning tactics to convert shoppers, increase satisfaction and drive store sales.Category Shopping Fundamentals: Equips clients with information to understand what may drive category purchase decisions and how to help influence these decisions pre-store and in-store, including benchmarks established across 100+ CPG categories; examines impact of traditional and digital marketing tactics; contextualized understanding of categories across the CPG universe; prioritize marketing opportunities for products, brands and categories and high-impact sales stories.Digital Shopping Fundamentals: Allows clients to understand shoppers' ecommerce path to purchase by providing a comprehensive look at the online shopper and e-tailer environment; key touch points along the digital path to purchase; perspectives on how to best reach and influence online shopping behavior and contextualized category insights in an omni-channel environment."With our comprehensive shopper insights we're providing clients with the confidence to take swift, decisive action to cultivate business both online and offline," says Hin-Lo Lau, Vice President Consumer & Shopper Analytics U.S., Nielsen. "For manufacturers this means you are equipped with the confidence to build stronger relationships with your retailer partners, and win over shoppers. If you're a retailer, it's about growing your customer base through category activation in-store and digitally. Whether you are focused against Millennials or other shopper cohorts, you'll be able to seize opportunities to grow your business."