Nonpartisan Advocacy in a Partisan World: Why Public Education is a Smart Choice
On-Demand Video
Watch Webcast
Event Overview
Question: What do LeBron James, Chance the Rapper + Taylor Swift all have in common?
Answer: They all support public education and so do the vast majority of Americans.
Consumers expect brands to not just deliver great product but to be virtuous corporate citizens as well. And in this political climate to find anything the vast majority of Americans agree upon must be considered a port in this partisan storm. 90% of Americans go to or have gone to public school and each one has their favorite teacher. By supporting public education you not only give back to the community but help build an enriched workforce, a more educated consumer and a better America.
Hosted by Sheena Wright, President of The United Way of New York City, this panel will discuss the rise of the “woke consumer”, how it effects their purchasing choices and examine ways brands can help New York City public schools + schools across the country.
Host
Sheena Wright, President & CEO, United Way of New York City
Moderator
Tracey Wood Mendelsohn, President & CEO, Black Public Relations Society - New York
Panelists
Fernando Snowden-Lorence, Vice President, Global Philanthropy, The Fellowship Initiative in New York at JPMorgan Chase & Co.
As Vice President, Global Philanthropy for The Fellowship Initiative in New York, Fernando Lorence manages the curriculum, partnerships, budgeting and internal collaborations for the program. He reports directly to the Head of The Fellowship Initiative and partners closely with the Employee Engagement and Volunteerism team as well as the Government Relations team. In this role he is also responsible for managing the volunteer mentors recruited from within JP Morgan Chase & Co. The Fellowship Initiative is a college and career readiness program for young men of color focused on closing the achievement gap with the rate of college applications, college acceptances and persistence in college for young men of color. He is Co-Chair of the Advocacy and Community Partnerships Committee for the Hispanic and Latino Business Resource Group Adelante.Before joining the firm, Fernando spent 15 years working in education, volunteer management, and political advocacy. He has held senior leadership roles in regional non-profits working throughout the Northeast focused on community and civic engagement, next generation learning institutions and founded a mentoring organization in Central Brooklyn. A veteran of Operation Iraqi Freedom he served in the United States Marine Corps. and Marine Corps. Reserve for nine and a half years where he held the rank of Staff Sergeant.
Emily Weiss, Principal, Education First
Emily Weiss joined Education First in 2014 to support urban school districts with preparing their students for college and careers, focusing primarily on instruction and student assessment. She has also overseen research projects designed to inform the funding strategies of major foundations in the areas of teacher development and engagement.Emily has dedicated her career to improving education outcomes for students in underserved urban public schools, first as a middle school teacher and later as a senior leader at the New York City Department of Education. As Deputy Chief Academic Officer, she oversaw school accountability and student assessment for a district of 1.1 million students and led the transition to new Common Core state exams. Previously, Emily played a lead role in designing citywide strategies for introducing the Common Core standards to teachers.Emily earned her B.A. in English from Yale College and her Ed.M. in Education Policy and Management from the Harvard Graduate School of Education. A certified teacher in New York and California, Emily now lives in Massachusetts with her husband and two young sons. She enjoys reading, running, traveling, daydreaming about Brooklyn and spending time with family and friends, especially outdoors.
Carreen Winters, Chair, Reputation Management and Chief Strategy Officer, MWW PR
Carreen leads the MWW PR Corporate Reputation Management practice, covering all aspects of corporate reputation including executive positioning, employee engagement, CSR and citizenship, crisis and issues management and labor relations. Beginning her career with MWWPR 27 years ago, Carreen has been responsible for some of the agency’s most recognized work. She is a noted blogger, author and speaker on topics related to reputation, and appears regularly in the national news media including the WSJ’s Crisis of the Week.
Watch Webcast